Looking for the latest Hootsuite product updates? You’re in the right place. In February, we doubled down on influencer marketing, leveled up social listening, and made publishing workflows smoother (and faster!) for busy teams. In short: more influencer marketing capabilities, better insights, and fewer headaches managing it all. As an all-in-one social media management tool, … Read more

“I created this from scratch.” — a sentence marketers are saying less and less these days. With 85% of marketers now using AI tools for content creation, AI has quickly become part of the modern content workflow. In this guide, we’ve rounded up the best AI-powered content creation tools to simplify your workflow. Key takeaways … Read more

If your business wants to reach customers where they already spend their time, social media is the place to do it. It’s your direct line to customers, insights, and new opportunities for growth. Read on for everything you need to know to build a winning social media marketing strategy for your business. Key takeaways Social … Read more

TikTok can be a powerful growth channel, but managing it at scale takes more than a good video idea.  The right TikTok tools can help you create stronger content, stay on top of trends, streamline your workflow, and actually measure what’s working. In this guide, we break down 32 of the best TikTok tools — … Read more

You’re already posting on social media. Social media optimization (SMO) is about making those posts work harder. From better timing to smarter captions, these 13 simple tweaks can help you reach more people, boost engagement, and turn attention into real impact. Key takeaways Social media optimization makes your content work harder. Small improvements to timing, … Read more

Influencer marketing is only getting more complex — more creators, campaigns, and moving pieces. The right influencer marketing tool can make all the difference between a one-off collab and a scalable, full-fledged program. In this guide, we break down 13 of the best influencer marketing tools for 2026, organized by use case so you can … Read more

Successful influencer marketing in 2026 isn’t about throwing budget at a big name and hoping it lands. It’s about strategy, authenticity, and knowing exactly how to measure impact. Here’s the playbook for making it work. Key takeaways Influencer marketing is a rapidly growing market. Influencer ad spend has nearly doubled from 2021 to 2025, and … Read more

Are you marketing on the world’s third most-used social platform? These Instagram statistics can help you shape your strategy. Instagram is a tricky platform to pin down, since it’s known for algorithm changes and a constant influx of new features. These statistics break down what’s actually happening on the platform right now — who’s using … Read more

Sure, we could tell you what the hottest TikTok hashtag trends and challenges are right now — but this article would be out of date by the time you finish reading it. But we’ve got something even better for you: a 2026 TikTok trend report that’s all about the bigger picture. Below, we rounded up … Read more

Every minute, people around the world watch nearly 139 million Instagram Reels. As Instagram’s fastest-growing feature, Reels offer enterprise brands the highest engagement rates. Whether you’re new to making short-form videos or you want to step up your strategy, this guide will help you get the most out of Instagram Reels. Key takeaways Instagram Reels … Read more