2026 Social media strategy:The Frequency Trap Here you are, in charge of the social media strategy for your company or for multiple brands. Your brand does a great job publishing constantly and consistently. Your content calendar serves as your compass; you adapt content for all formats and closely follow trends. And yet, engagement with your … Read more
For Alibaba.com, known worldwide as a powerhouse in global trade, social media isn’t just a channel, it’s how they support and educate millions of entrepreneurs and small-business buyers. But as their user base grew, the volume of questions, comments, and content demands became overwhelming. By early 2025, their social media team was drowning under the … Read more
Franklin & Marshall College is a private liberal arts college in Lancaster, Pennsylvania, known for its rigorous academics, engaged student body, and vibrant campus life. With a wide-ranging audience that includes prospective students, alumni, parents, and athletics fans, its digital presence is a key part of community-building and institutional storytelling. Tim Brixius, Digital and Social … Read more
The Challenge: Rebuilding From (Almost) Nothing When Tim Bish (Strategic marketing, training, and AI specialist) joined Vantage Plastics, a conglomerate of five different companies in the plastic manufacturing industry, the company’s internal social media team was virtually non-existent. Instead, an outsourced agency posted identical PowerPoint templates twice weekly on Facebook and LinkedIn, always at 9 … Read more
As another year of rapid change in social media wraps up, we’ve been focused on one thing above all: helping brands stay ahead with tools that truly move the needle. Throughout 2025, we introduced new capabilities, refined core features, and strengthened the foundations of the platform to make daily workflows smoother and strategic planning more … Read more
Agorapulse makes managing your social media accounts significantly easier. What takes a dozen clicks in another tool or is impossible with the stock apps is often simple in Agorapulse. However, someone on your team still has to take the time to do it. With our new Zapier integration, you can connect Agorapulse to more than … Read more
Managing social media accounts can be a challenge. Agorapulse makes doing so a lot easier by streamlining many tasks, but there’s always a level of hassle and tedium that’s hard to overcome. So often, social media posts are designed in one app, approved by management in another, and then posted using a third. And sometimes, … Read more
Have you ever had a brilliant video content idea that you knew could transform your brand’s social media presence, only to watch it get shot down in the boardroom? You’re staring at declining engagement, watching competitors gain traction with authentic content, and knowing that your polished, safe videos aren’t cutting through the noise anymore. Meanwhile, … Read more
Every agency owner knows the feeling: You’ve invested countless hours training a talented team member, only to watch them walk out the door six months later. Then clients start to question why they’re working with their third account manager this year. The cycle of hiring, training, and losing people drains your bank account, crushes morale, … Read more
If you’re struggling to keep your social media presence vibrant and engaging during your seasonal slump, you’re facing one of the industry’s most persistent challenges. In this episode of the Social Pulse Podcast, we’re joined by Amanda Lahn-Boyer, Director of Marketing at Lahn Hospitality Group, where she oversees marketing strategy for The Funplex amusement centers … Read more